Search engine optimization involves a series of processes in order to improve the volume and quality of traffic of a website.

It is a wide subject. Strategy that relates to it changes or updates once in a while. We can divide it into two parts: on-page and off-page optimization. The on-page optimization relates to the architecture of your website and its content and how your target keyword is optimized to it.

Off-page optimization refers to factors that have an effect on your website or webpage listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Some off-page optimization techniques include article submission, blog posting, forum posting, blog commenting, guest blogging, directory submission, social bookmarking and networking, press releases, and RSS feeds.

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